About
We make estate planning less terrible.
Most adults in the U.S. don't have a will. The traditional path costs $300-$1,500 and requires scheduling a meeting with a lawyer who will, mostly, ask plain-English questions and produce a templated document.
We do the questions and the document. We charge $149. We have boring, well-engineered software handling the parts that don't need a lawyer. For the parts that do — complex estates, business succession, multi-state property — we'll route you to an attorney via the consultation network rather than pretend the questionnaire is enough.
Trustwise is a product of cocreateidea, a small US-based company. The team is software engineers and content writers; the legal review is done by partner attorneys licensed in each state we serve.
Principles
What we hold ourselves to.
Boring tech, on purpose
Estate documents have to last decades. We optimize for stability and clarity over novelty. Our stack is intentionally legible: TypeScript, Postgres, AWS — chosen so that someone can read our code in 2040 without confusion.
Per-state legal review
Every state's template is reviewed by a licensed attorney in that state. Not a national review applied generically. Not a marketing claim — a record kept in the template_versions database table with reviewer name + bar ID + review date.
Pricing transparency
What you see is what you pay. No upsells at checkout that didn't appear on the pricing page. No subscription that auto-renews. No 'starting at' pricing where the actual price is 3x.
Clear lanes
Trustwise is for the consumer DIY case. Not for $5M+ estates needing tax planning. Not for international elements. Not for active-litigation drafting. We say so on the comparison page.
Survivors first
The trusted-contacts unlock-on-death flow is differentiated for a reason. The will is for the people you leave behind; we design with them in mind, not just the testator.
Pledge 1%
We commit 1% of profit, time, and product to estate-planning access.
We've signed up for Pledge 1%, the public commitment to give back at least 1% in each of three categories. For Trustwise, those categories work out as:
1% of profits to estate-planning equity
When we're profitable, 1% goes to organizations that make estate planning accessible to lower-income households — legal aid clinics, community-college programs, language-specific outreach.
1% of product time
Volunteer engineering time on tools and content for nonprofit beneficiary organizations: free wills sponsored by health charities, free guardianship workshops for foster-care nonprofits, free trustee-training material for community foundations.
Free product for designated cases
Free wills for terminally-ill patients via hospice partnerships. Free POAs for people facing imminent surgery or treatment via patient-advocacy organizations.
We'll publish annual numbers — dollars, hours, free product instances — on this page each year, starting at the first profitable year. Until then, treat this as a commitment, not a claim.
Brand history
Trustwise = Tradewill, rebranded.
The product launched as Tradewill in early 2026 and rebranded to Trustwise in April 2026 to better signal the category we operate in. The internal AWS resource names still use the original brand (e.g., S3 bucket prefix tradewill-) — they refer to infrastructure stability, not product branding. We're not changing them just to feel consistent; the cost-benefit is bad.
Earlier customer-facing references to Tradewill have been migrated. If you find one we missed, please email support@cocreateidea.com.
Try the product before believing the pitch.
Free until you finalize. The flow is the best test of the values.