Press & media
Trustwise — modern estate planning, transparently built.
A B2C estate-planning platform built by cocreateidea. Live in California, New York, and Texas, expanding state-by-state with attorney review at each step.
At a glance
The fact sheet.
- Product
- Online wills, healthcare directives, financial powers of attorney, and trusts — sold direct to consumers, no attorney visit required for the routine cases.
- Operating entity
- cocreateidea, LLC
- Brand
- Trustwise (formerly Tradewill)
- Live in
- California, New York, Texas
- Roadmap
- All 50 states by jurisdiction-by-jurisdiction attorney review. Healthcare directives and POAs follow wills.
- Pricing
- $149 single will, $228 mirror wills for couples. Free until you finalize and download.
- Differentiators
- Per-state statutory templates (not adapted generic forms), attorney review per jurisdiction, AWS KMS field-level encryption, trusted-contacts unlock flow for survivors.
- Funding
- Bootstrapped.
Brand assets
Logo and screenshots.
Brand color codes: #0f3a31 forest / #fbf6e9 paper / #e0a832 amber. Please don't recolor or distort the wordmark.
Press releases
Announcements.
No press releases yet. Subscribe to press@cocreateidea.com to be notified when we publish — typically tied to new state launches and major product additions.
As seen in
Coverage.
We're early. Coverage lands here as it ships. If you're a journalist or podcast host writing about consumer estate planning, fintech, or the DIY-vs-attorney question, please reach out — we love these conversations and have data to share.
Contact
Talk to us.
Media inquiries
Quotes, interviews, expert commentary on estate planning, the DIY-vs-attorney trade-off, AI in legal tech.
press@cocreateidea.com →Partnerships
Financial advisors, employee benefits, nonprofits running planned-giving campaigns, attorneys who want a referral relationship.
partnerships@cocreateidea.com →Want to see the product?
Try the free will flow before reaching out. Best way to evaluate what we do.